Privacy Policy
Last Updated: September 24, 2026
Luru Media ("Luru Media," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit or interact with our website, www.lurumedia.com (the "Website"), or otherwise contact us about our marketing services.
Luru Media provides marketing and related services primarily to dental practices, dental professionals, and other professional businesses.
This Privacy Policy applies to information collected through our Website and through communications initiated through our Website, including contact forms and appointment-scheduling functionality.
Important: Our Website is intended to collect information from prospective business customers. Please do not submit patient medical information, treatment information, insurance information, photographs, medical records, or other protected health information through our Website or contact forms.
By using our Website, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
We collect information that you voluntarily provide to us, information collected automatically when you use our Website, and information provided to us by certain third-party services we use to operate and market our business.
Information You Provide Directly
When you contact us, request information, request a consultation, or otherwise communicate with us, we may collect:
Your first and last name;
Email address;
Telephone number;
Dental practice or company name;
Your cYour state;
Current website URL, if you provideThe service or area in which you are interested;
one;
How you heard about us or other referral/source information;
Information contained in your message or inquiry;
Any other information you voluntarily provide to us.
Your marketing communication preferences and consent choices, including whether you consent to receive SMS text messages and/or email communications;
We ask that you do not provide sensitive personal information or patient health information through our Website. Our contact form is intended for prospective business customers and is designed to collect business-contact, service-interest, referral/source, and marketing-communication preference information.
Information Collected Automatically
When you visit our Website, certain information may be collected automatically by us or by third-party services operating on our behalf.
This information may include:
Internet Protocol (IP) address;
Browser type and version;
Operating system;
Device type;
General geographic information derived from your IP address;
Pages or content viewed;
Date and time of visits;
Referring website or webpage;
Information about how you interact with our Website;
Advertising and campaign information; and
Cookie, pixel, and similar technology identifiers.
We use this information primarily for website functionality, security, analytics, advertising measurement, and improving our Website and services.
2. Cookies and Similar Technologies
We and our service providers may use cookies, pixels, tags, scripts, and similar technologies to operate, analyze, and improve our Website and to measure the effectiveness of advertising.
These technologies may include:
Essential Technologies
Some cookies and similar technologies are necessary for the Website to operate, maintain security, and provide requested functionality.
Analytics Technologies
We use Google Analytics to help us understand how visitors use our Website, including information about website traffic, pages viewed, interactions, and other usage information.
Google may process information collected through Google Analytics in accordance with its own privacy practices.
Advertising Technologies
We use Google Ads and Meta Pixel to help us measure advertising campaigns, understand interactions with our Website, and, where applicable, deliver or measure advertising.
These technologies may allow Google or Meta to collect information about your browser, device, IP address, website interactions, advertising interactions, and other online activity associated with the technologies.
The precise information collected and how it is used may depend on the configuration of the relevant advertising technology and your browser or device settings.
Managing Cookies
You may be able to control cookies through your browser settings. Blocking certain cookies may affect the functionality of portions of our Website.
Where required by applicable law, we will provide additional choices concerning cookies and targeted advertising.
3. How We Use Personal Information
We may use the personal information we collect for the following purposes:
To respond to inquiries and requests;
To communicate with prospective customers;
To schedule and manage consultations or meetings;
To provide information about our marketing services;
To evaluate and pursue potential business relationships;
To provide, maintain, and improve our Website;
To understand how visitors use our Website;
To measure the effectiveness of our advertising;
To conduct marketing and advertising activities;
To personalize or improve our communications;
To detect, prevent, and address fraud, security incidents, and technical problems;
To comply with applicable legal obligations;
To establish, exercise, or defend legal claims; and
For other purposes disclosed to you at or before the time information is collected.
We will not use personal information for materially different purposes without providing additional notice where required by applicable law.
4. Calendly and Appointment Scheduling
We use Calendly to allow prospective customers to schedule meetings or consultations with us.
When you schedule a meeting through Calendly, Calendly may collect information necessary to schedule and administer the meeting, which may include your name, email address, scheduling preferences, meeting details, and other information that you provide through the scheduling process.
Calendly may also use cookies and similar technologies in connection with its services.
Information collected through Calendly is subject to Calendly's applicable privacy practices in addition to this Privacy Policy.
Calendly's current Privacy Notice explains how Calendly processes personal data when it provides its services.
5. How We Share Personal Information
We may disclose personal information to third parties when reasonably necessary to operate our business, provide our Website and services, communicate with prospective customers, analyze Website usage, or conduct advertising and marketing.
These third parties may include the following categories:
Service Providers
We may disclose information to companies that provide services on our behalf, such as:
Website hosting providers;
Website and technology providers;
Customer relationship management providers;
Email and communications providers;
Scheduling providers;
Analytics providers;
Advertising and marketing providers;
Security and fraud-prevention providers; and
Other vendors necessary to operate our business.
These service providers are permitted to use personal information only as necessary to provide services to us or as otherwise permitted by applicable law.
Analytics and Advertising Providers
We may disclose information collected through cookies, pixels, and similar technologies to companies such as Google and Meta for analytics, advertising, campaign measurement, and related purposes.
Depending on the applicable law and the nature of the disclosure, certain advertising-related disclosures may be considered a "sale," "sharing," or similar activity even when we do not receive money directly in exchange for the information.
Legal and Safety Disclosures
We may disclose information when reasonably necessary to:
Comply with applicable laws, regulations, legal processes, or governmental requests;
Protect our rights, property, or safety;
Protect the rights, safety, or property of others;
Detect, investigate, or prevent fraud or security incidents;
Enforce our agreements and policies; or
Establish, exercise, or defend legal claims.
Business Transfers
If we are involved in a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar transaction, personal information may be transferred as part of that transaction, subject to applicable law.
6. Sale and Sharing of Personal Information
We do not sell personal information for monetary consideration in the ordinary sense of selling a customer list.
However, we use third-party advertising and analytics technologies, including Google Ads and Meta Pixel. Certain disclosures of information through these technologies may be considered "sharing" or another regulated form of disclosure under applicable privacy laws, particularly when used for targeted or cross-context behavioral advertising.
Where required by applicable law, we will provide consumers with the ability to opt out of such activities.
California residents may have the right to opt out of the "sale" or "sharing" of personal information, including through an applicable Global Privacy Control (GPC) signal. California's privacy law expressly recognizes these rights.
7. Data Retention
We retain personal information for only as long as reasonably necessary for the purposes described in this Privacy Policy, including to:
Respond to inquiries;
Maintain business and communication records;
Provide requested services;
Conduct legitimate business activities;
Maintain security;
Comply with legal, accounting, tax, or regulatory requirements;
Resolve disputes; and
Establish, exercise, or defend legal claims.
The specific retention period may vary depending on the type of information and the reason it was collected.
When personal information is no longer reasonably necessary for these purposes, we will delete, anonymize, or securely dispose of it, subject to applicable legal and operational requirements.
[OPTIONAL: Insert your actual retention periods here if you have established them.]
8. Data Security
We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, use, alteration, disclosure, or destruction.
However, no method of transmitting information over the Internet or storing information electronically is completely secure. Therefore, we cannot guarantee the absolute security of personal information.
The FTC recommends that businesses collect only information they need, protect information appropriately, and establish appropriate security practices with service providers.
9. Your Privacy Rights
Depending on where you live and whether a particular privacy law applies to our business, you may have certain rights concerning your personal information.
These rights may include the right to:
Know what personal information we collect, use, disclose, or otherwise process;
Access personal information we maintain about you;
Correct inaccurate personal information;
Request deletion of personal information;
Opt out of certain sales or sharing of personal information;
Opt out of certain targeted or interest-based advertising;
Limit certain uses or disclosures of sensitive personal information where applicable; and
Receive equal treatment for exercising applicable privacy rights.
Not every right applies in every circumstance, and certain legal exceptions may permit or require us to retain or use information.
California, for example, provides qualifying residents with rights to know, delete, correct, opt out of sale or sharing, limit certain uses of sensitive personal information, and receive nondiscrimination protections.
Other U.S. states have adopted comprehensive privacy laws that may provide additional rights depending on your residency and our legal obligations.
10. How to Exercise Your Privacy Rights
To submit a privacy request, contact us at:
Email: [PRIVACY EMAIL ADDRESS]
Website: [PRIVACY REQUEST URL, IF APPLICABLE]
When submitting a request, please provide enough information for us to reasonably verify your identity and understand your request.
We may need to request additional information to verify that the request relates to you. We will not use information collected for verification for purposes unrelated to fulfilling your request except as permitted by applicable law.
Where required by applicable law, we will respond to verified requests within the applicable statutory period.
If you disagree with our response to a privacy request and applicable law provides a right to appeal, you may request an appeal by contacting us using the information above.
11. California Privacy Rights
This section applies to California residents to the extent the California Consumer Privacy Act, as amended ("CCPA"), applies to our processing of their personal information.
Categories of Personal Information We Collect
Depending on how you interact with us, we may collect the following categories of personal information:
Category
Examples
Sources
Purpose
Identifiers
Name, email address, telephone number, IP address
You; automatically through the Website
Responding to inquiries, communications, security, analytics, advertising
Commercial information
Practice/company name and information about requested services
You
Evaluating and responding to business inquiries
Internet or other electronic network activity
Browsing activity, pages viewed, interactions with the Website, cookie identifiers
Automatically through the Website and third-party technologies
Analytics, advertising, security, Website improvement
Inferences
General information inferred from interactions with our Website or advertising
Automatically or through advertising/analytics providers
Analytics, marketing, advertising measurement
We do not intentionally request or collect patient medical information through our prospective-customer contact forms.
Sources of Personal Information
We may collect personal information from:
You directly;
Your browser or device;
Our Website;
Cookies, pixels, and similar technologies;
Analytics providers;
Advertising providers; and
Scheduling and other service providers.
Purposes
We may use these categories of personal information for the business and commercial purposes described in Section 3 above.
Categories of Third Parties
We may disclose personal information to categories of third parties including:
Analytics providers;
Advertising providers;
Scheduling providers;
Website and technology providers;
Communications providers;
Hosting providers;
Security providers;
Professional advisers; and
Government authorities or other parties where legally required.
California Right to Know
Subject to applicable exceptions, California residents may request information concerning the categories and specific pieces of personal information we collect, the sources of that information, the purposes for which we use it, and the categories of third parties to whom it is disclosed.
California Right to Delete
Subject to applicable exceptions, California residents may request deletion of personal information that we have collected from them.
California Right to Correct
California residents may request correction of inaccurate personal information that we maintain about them.
California Right to Opt Out of Sale or Sharing
California residents may have the right to opt out of the sale or sharing of personal information.
Because we use advertising technologies such as Google Ads and Meta Pixel, certain disclosures associated with those technologies may constitute "sharing" under California law depending on how the technologies are configured and used.
Where applicable, we will provide an appropriate mechanism for exercising this right, including honoring qualifying Global Privacy Control signals.
California Right to Limit
California residents may have the right to limit certain uses and disclosures of sensitive personal information. We do not intentionally collect sensitive personal information through our prospective-customer contact form.
Non-Discrimination
We will not discriminate against you for exercising privacy rights provided to you by applicable law.
12. Notice at Collection
Where required by applicable law, we provide notice at or before the point at which personal information is collected.
For prospective customers who submit our contact form, the categories of information we may collect include:
Internet, device, cookie, and Website interaction information.
Marketing communication preferences and consent choices; and
Message or inquiry information;
How you heard about us or other referral/source information;
Information about the services or areas of interest you select;
State;
Current website URL, if provided;
Practice/company name;
Telephone number;
Email address;
Name;
We may use this information to:
Respond to your inquiry;
Communicate with you;
Schedule consultations;
Provide information about our services;
Operate and improve our Website;
Analyze Website usage;
Measure advertising; and
Conduct marketing and advertising activities.
California's CCPA requires covered businesses to provide a notice at or before the point personal information is collected, describing categories collected and purposes of use.
Our contact form may also ask you to acknowledge this Privacy Policy and provide consent or preferences for receiving SMS text messages and email communications. We may retain records of those choices, including the date or context in which consent was provided, for compliance, recordkeeping, and communication-management purposes.
Recommended implementation: Place a short notice directly below your contact form linking to this Privacy Policy rather than relying exclusively on the Privacy Policy link in your website footer.
13. Do Not Track
Some web browsers offer a "Do Not Track" ("DNT") setting.
Our Website does not currently respond to browser DNT signals as a universal mechanism for preventing tracking.
However, where applicable law requires recognition of other privacy preference signals, including Global Privacy Control, we will process those signals in accordance with applicable law.
14. Third-Party Websites and Services
Our Website may contain links to third-party websites or services.
Third-party websites, including scheduling, advertising, analytics, social-media, and other services, operate according to their own privacy policies and terms.
We are not responsible for the privacy practices, security, or content of third-party websites or services that we do not control.
We encourage you to review the privacy practices of third-party services before providing them with personal information.
15. Children's Privacy
Our Website is intended for business and professional users and is not directed to children.
We do not knowingly collect personal information from children through our Website.
If you believe that a child has provided personal information to us, please contact us using the information provided below. If we become aware that we have collected personal information from a child in circumstances where applicable law requires deletion or parental involvement, we will take appropriate steps as required by law.
16. Information Concerning Orthodontic Patients
Our Website is designed to collect information from prospective customers of Luru Media, including dental professionals and dental practices.
It is not intended to collect patient health information or medical records.
Please do not submit through our Website:
Patient names;
Patient medical records;
Treatment information;
Insurance information;
Dental or orthodontic images;
Health histories;
Diagnoses;
Appointment details relating to patients; or
Other protected health information.
If you are an dental practice seeking marketing services, please contact us without including patient-identifying or health information in your initial inquiry.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, Website, technology, legal requirements, or privacy practices.
When we make changes, we will update the "Last Updated" date at the beginning of this Privacy Policy.
If we make material changes to how we collect, use, or disclose personal information, we will provide additional notice where required by applicable law.
We encourage you to periodically review this Privacy Policy to remain informed about our privacy practices.
18. Contact Us
If you have questions about this Privacy Policy, our privacy practices, or your personal information, please contact us:
Luru Media
Legal Entity: [FULL LEGAL ENTITY NAME]
Address: [BUSINESS ADDRESS]
Email: info@lurumedia.com
Website: www.lurumedia.com
For privacy-rights requests, please use:
Privacy Requests: info@lurumedia.com
Last Updated: September 24, 2026