Cookie Policy

Last Updated: September 25, 2026

1. Overview

Luru Media (“Luru Media,” “we,” “us,” or “our”) uses cookies and similar technologies on our website, Luru Media.com (the “Website”), to operate the Website, understand how visitors use it, improve our services and marketing, and support advertising and scheduling features. This Cookie Policy explains what these technologies are, how we may use them, and the choices available to you.

The Website is being developed for prospective and existing business customers, including dental practices, dental professionals, and other professional businesses. The Website is not intended to collect patient medical information or protected health information (PHI). Please do not submit patient medical information, PHI, medical records, treatment information, or other confidential patient information through our Website.

2. What Are Cookies and Similar Technologies?

Cookies are small text files that websites may place on a device when a person visits a website. They can help a website remember information, maintain functionality, understand traffic, and support advertising or analytics. We may also use similar technologies, such as pixels, tags, scripts, SDKs, local storage, or other identifiers, for related purposes.

3. How We May Use Cookies and Similar Technologies

  • Operate and secure the Website and maintain essential functionality.

  • Remember preferences and improve the Website experience.

  • Understand Website traffic, usage patterns, and campaign performance.

  • Measure the effectiveness of our advertising and marketing.

  • Support remarketing or targeted advertising where applicable.

  • Understand how visitors arrive at and interact with the Website.

  • Schedule consultations or other appointments through third-party scheduling tools.

  • Detect, investigate, and prevent fraud, abuse, security incidents, and technical problems.

4. Categories of Cookies and Similar Technologies

4.1 Necessary or Functional Technologies

Some cookies or similar technologies may be necessary for the Website to function, maintain security, remember basic settings, or provide features requested by a visitor. These technologies may be used regardless of whether analytics or advertising technologies are enabled.

4.2 Analytics Technologies

We may use analytics technologies, including Google Analytics, to understand how visitors use the Website, such as which pages are visited, how visitors navigate the Website, and how marketing campaigns perform. Analytics information may include technical information about a visitor’s device, browser, approximate location, referring page, and interactions with the Website.

4.3 Advertising and Marketing Technologies

We may use advertising and marketing technologies, including Google Ads and Meta Pixel, to measure advertising performance, understand interactions with our advertisements, build or receive audience information, and support advertising or remarketing activities.

4.4 Scheduling and Third-Party Services

We may use Calendly or another third-party scheduling provider to allow visitors to schedule calls or appointments with Luru Media. When a third-party service is embedded in or accessed through the Website, that provider may use cookies or similar technologies according to its own privacy practices.

5. Third-Party Technologies

Some cookies, pixels, tags, scripts, or similar technologies may be placed or controlled by third parties that provide services to us. These providers may process information collected through their technologies for purposes described in their own privacy policies and terms.

  • Google Analytics and Google Ads may be used for analytics, measurement, and advertising.

  • Meta Pixel may be used for advertising measurement and related marketing activities.

  • Calendly may be used to facilitate appointment scheduling.

  • Other hosting, security, analytics, advertising, or technology providers may be added as the Website develops.

6. Cookie and Privacy Choices

Depending on the technologies deployed on the Website and applicable law, you may have choices regarding certain analytics, advertising, or other non-essential technologies. We may provide a cookie or privacy-preference mechanism where appropriate.

You can also use controls provided by your browser or device to block, delete, or restrict cookies. Disabling certain cookies may affect Website functionality or prevent some features from working as intended.

Certain U.S. state privacy laws may provide additional rights concerning targeted advertising, the sale or sharing of personal information, or the use of certain preference signals. Where applicable, Luru Media will process qualifying privacy requests and recognized universal opt-out or preference signals as required by law.

7. Global Privacy Control and Similar Preference Signals

Some browsers and browser extensions can send privacy preference signals, such as the Global Privacy Control (GPC). Where required by applicable law, we will treat a recognized qualifying preference signal as a request to opt out of applicable activities, such as certain sale or sharing or targeted advertising.

8. Browser Controls

Most browsers allow you to control cookies through their settings. You can generally choose to block cookies, delete existing cookies, or receive notifications before certain cookies are placed. Because browser controls vary, consult your browser provider’s instructions for the settings available to you.

9. Relationship to Our Privacy Policy

This Cookie Policy supplements our Privacy Policy. Our Privacy Policy explains how Luru Media collects, uses, discloses, retains, and protects personal information more generally. If there is a conflict between this Cookie Policy and the Privacy Policy regarding cookies or similar technologies, the Privacy Policy will control unless applicable law requires otherwise.

10. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes to our Website, technology, service providers, business practices, or legal requirements. When we make changes, we will update the “Last Updated” date at the top of this Cookie Policy. We encourage you to review this page periodically.

11. Contact Us

If you have questions about this Cookie Policy or our use of cookies and similar technologies, please contact us:

Luru Media LLC
Email: [INSERT PRIVACY/CONTACT EMAIL]
Website: [INSERT WEBSITE URL]
Mailing Address: [INSERT BUSINESS MAILING ADDRESS]

12. Important Implementation Note

This Cookie Policy is prepared for Luru Media's planned Website configuration and is intended to be updated after the Website is published and its actual cookies, pixels, tags, scripts, and third-party services have been verified. The final published policy should accurately reflect the technologies actually deployed on the Website. Luru Media should not list a cookie, provider, or technology that is not actually used on the Website.

This document is a drafting aid and is not legal advice. Luru Media should have counsel review the final Cookie Policy, Website privacy controls, cookie banner or preference mechanism, and actual third-party technology configuration before launch.